Skittles Wild Berry Pouch, 196g

Product Information

Skittles' marketing has become known for its avant-garde viral marketing techniques, particularly in conjunction with the Super Bowl. In 2018, it produced a Super Bowl commercial that was viewed by only one person. [17] In 2019, it conducted a pre-Super Bowl campaign featuring Skittles Commercial: The Broadway Musical, which was performed one time only at The Town Hall in New York City. [18]

The flavor is a mixture of 3 flavors from the Fruits and Crazy Sours flavors, sold for a limited time in the United Kingdom in 2017. Every June, Skittles repeats the colorless marketing to spread Pride awareness and raise proceeds for an LGBT charity, such as the Switchboard helpline in the United Kingdom. [15] For the 2020 Pride edition, Skittles changed the candy colors from a rainbow to all gray in the United States, with the tagline "Only one rainbow matters during PRIDE". [16] However, the white colour continued to be used in countries such as the United Kingdom. [ citation needed] These Skittles had fruit flavors that would be found in an orchard. The flavor was discontinued in 2017. The flavor was part of the 2013 Skittles brand re-launch in the United Kingdom. Carried the tagline 'Confuse the Rainbow, Taste the Rainbow' Yacoubou, Jeanne (December 30, 2010). "New Formulation Skittles Are Gelatin-Free; Starbursts & GummiBursts Contain Non-Kosher Gelatins". The Vegetarian Resource Group. Archived from the original on 27 February 2023 . Retrieved 21 August 2019.

The flavor was sold in the United Kingdom for a short time in September and October 2018 as a Halloween special. The colors and flavors are different from the United States version. Sizzlin' Strawberry is colored red instead of light pink, and Flamin Orange' and Blazin' Mango are replaced by Scorchin' Pineapple and Piccante Passion Fruit; the latter is colored purple instead of light orange. Skittles consist of hard sugar shells imprinted with the letter 'S', similar to M&M's which have the letter 'M'. The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. [2] Skittles are sold in a variety of flavor collections, such as Tropical, Wild Berry, Brightside, Dessert, Sweet Heat, Smoothie, and Sour. Introduced in 2010, these were Wild Berry Skittles with fizzing powder coating. The flavor was discontinued in 2012 due to low sales. The flavor, different from Mint Skittles sold in the United States, was sold for a limited time in Europe. The flavor was sold in a 55-gram (1.94-oz) deep turquoise-colored box instead of the usual bags.

a b c "Mars Wrigley Confectionery Press Kit". Mars, Incorporated. 2019-05-20 . Retrieved 2019-07-12. This was a limited edition flavor of Skittles that had only raspberry and melon berry flavored, both inherited from the Wild Berry flavor. The flavor was originally released along with Skittles Football Auction items in January 2014. The flavor was re-released as Super Bowl XLIX edition in January 2015. JPS. "The Great Skittle Debate". February-7.com. Archived from the original on February 19, 2003 . Retrieved 2008-03-19. Our Gummy Candy Products SKITTLES®". October 16, 2022. Archived from the original on October 16, 2022 . Retrieved October 16, 2022.

Skittles Flavours

a b Beltrone, Gabriel (29 June 2016). "Skittles Sheds Its Rainbow to Celebrate London Pride". Adweek . Retrieved 3 February 2020.